One thing that i'm slowly learning (but rarely practicing it seems) is that design can't be flowery all the time. It isn't supposed to be, it's really not a fine art (sorry, it's not). Design is about problem solving and answering questions and Jakob Trollback's approach is startlingly simple: Stop making design that looks pretty and start making design that addresses the problem and perhaps even provokes thought.
*side note, you don't have to appologize for your "shaky" video which has been beautifully designed.
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2 comments:
Aah, I know exactly what you are talking about... I'm pretty sure that every designer we've been assigned to blog about has said something along the lines of "say what you're trying to say, & stop there". It's a fantastic concept, but sooooo hard for me to actually stick to. As Barry Fitzgerald would say, "you aren't making a picture for picture's sake". (If we were doing that, we'd be on the 3rd floor with the art kids.)
p.s. marvelous title for this post.
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