Type is a little bit like sculpture. Flat, two-dimensional sculpture. On paper, and with ink. That people read...
It makes sense then that Adrian Frutiger, having been discouraged by his father and school teachers would turn from sculpture to printing. Frutiger's wood-engraved essay on European letter types would get him noticed by the Deberny Et Peignot foundry in Paris where he would eventually develop the typefaces, "Président", "Phoebus", and "Ondine." At Deberny Et Peignot, Frutiger would strive to create a unified font family and, this is where it gets a little obsesive, creates a variation of 21 fonts, numbered according to weight and face. Ultimately the success of his most identifiable font, Univers shows a mastery of both artistic vision and a holistic view of technical process (important points to master for any sculptor) and Frutiger's passion for type design is startlingly evident in his work, which includes a complete overhaul of French transportation signage. Read that again. He's responsible for nearly all of the road and airport signage in France.
In 1987, Frutiger was awarded the TDC medal for those "who have made significant contributions to the life, art, and the craft of typography." Seriously.
Note to self: be more like Adrian Frutiger.
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